Tracking

Tracked links

Bantico tracked links let you share one link anywhere and see what happens after the click.

Use tracked links in email, LinkedIn DMs, Reddit comments, X posts, founder updates, and anywhere else you share a URL.

How tracked links work

A tracked link records the click first, then sends the visitor to your final destination. Bantico keeps the link context attached to the session so later core events can be attributed back to the link, campaign, source, and lead.

{  destinationUrl: "https://yourapp.com/pricing",  campaignId: "spring_launch",  source: "linkedin",  medium: "dm",  content: "founder_intro",  leadId: "lead_42",}

Attribution fields

These are the main fields Bantico uses when creating and reporting on tracked links.

destinationUrl

stringrequired

The final URL the visitor should land on after clicking the tracked link.

campaignId

string

Optional Bantico campaign ID. Use this when the link belongs to a specific campaign.

source

string

Optional source label, for example "linkedin", "reddit", "email", or "x".

medium

string

Optional medium label, for example "dm", "post", "comment", or "bio".

content

string

Optional content label for the exact message, placement, or creative, for example "founder_intro".

leadId

string

Optional lead identifier. Use this when the link is meant for a specific person or account.

What happens after the click

Once a tracked link is clicked, Bantico can connect later journey events back to that link.

link_clickedpage_viewpricing_viewsignup_startedsignup_completedpayment_completed

The first event is the tracked link click itself. After that, Bantico can attribute later core events like page views, pricing views, signup_started, signup_completed, and payment_completed to the same link context.